Ten Speech Tips for Writing Powerful and Persuasive Presentation

Have you ever had to give a speech?

Do you remember that feeling? A knot in the stomach, sweaty palms and a panic attack!

Not a very pleasant experience. And yet, I’m sure your speech was a success because 90 per cent of a typical audience want the speaker to succeed.

Yet according to The Book of Lists, speaking in public is one of our greatest fears.

Much of this anxiety is due to a lack of confidence in writing and preparing a speech rather than in the delivery.

Giving a presentation can be a great way to build your business, influence public opinion or kick-start your career.

It is an excellent way to stand out from the crowd and make a real difference in people’s lives.

What are the secrets of writing a powerful and persuasive speech for any occasion?

Here are 10 tips for turning a good speech into a great one!

1. Have a plan and set some objectives & outcomes.

There is nothing worse than not knowing what you want to achieve. Do you want to educate the audience, inform, inspire, motivate or touch their emotions? Always work out what you want to achieve before beginning the speech process.

2. Have a formal structure – beginning, middle and end.

Audiences love structure and the best speeches stick to this tried and true rule. As they say: “tell them what you’re going to say, tell them and then tell them again”.

3. Avoid having too much content.

Hands up those that are guilty of this sin. I know I am. I have lost count the number of technical presentations given by CEO’s, managers, scientists, engineers, geologists and other professionals who have just put too much content into their presentations. Far too much for an audience to absorb – remember even the best audiences face information overload after 20 minutes.
How do you overcome the content crisis? See Tip # 8.

4. Define who your audience is and use the most appropriate communication
channels to reach them.

Analyse how your audience likes to take in information – do they like to be visually stimulated or do they enjoy just sitting back and listening. Or do they like to get involved, to touch and feel in a kinaesthetic way. Work out the best mix of visual, audio and kinaesthetic and use this in your speechwriting.

5. Research your speech using a range of sources.

Be a keen observer of the trends your audience is likely to be interested in and keep a file of interesting articles and information. If you are time poor- a few quick questions when meeting an audience just prior to a speech, such as “what are the issues facing your business/industry/association at the moment?” can really help target your presentation and build rapport.

6. Use personal stories, examples and metaphors to make intangible concepts
tangible.

In many cases you are trying to sell ideas and concepts in a speech. These are intangible and often difficult for the audience to grasp. Personal stories, examples and metaphors make the invisible visible.

7. Have a strong opening and closing.

People remember the opening – first impressions count! The closing is important as it should reinforce the key message you want the audience to go away with in their head after they have heard the presentation. Ending with a ‘call to action’ can be a powerful way to get your audience to act on your message.

8. Add value and extra detail through a handout.

Here’s a tip: if you want to provide detail – put it in a handout! You can get far more content across in the written form than in a speech. Always refer to this in your presentation but hand it out after your speech so the audience is not distracted reading through it while you talk. There is nothing more soul destroying for a presenter to see the audience leafing through written notes rather than looking at you!

9. Use short words and plain English.

The short words are always the best words. Avoid jargon. Use active words instead of passive. This has far more impact in the minds of your listeners.

10. Evaluate and review on a regular basis.

There’s nothing more powerful than to hear back a speech you’ve written. If you are writing a speech for someone else always try and hear the speech or at least get some feedback. Recording and listening back to a presentation is the fastest way to improve your skills.

Protect That Important Piece of Paper in an A4 Box Or Presentation Binder

Imagine a world without paper. Although we have things like email to communicate with people across the globe, paper has a huge part to play in the life of everyone. Whether you are writing the shopping list, drafting that all important business proposal or printing out some work done on your computer, paper has a huge functionality, without which we would struggle to satisfactorily live our lives.

When at work you will most likely be surrounded by paperwork all over desks which can look unsightly and disorganised. Messy desks are the most common reason for important documentation getting lost, so in any form of business it is vital that you are organised and keep all paperwork secure and together.

The most popular sized sheet of paper is A4, so an A4 box could be the perfect solution for keeping things like invoices, letters and bills. Your box need not be black as a variety of colours are usually available which can liven up a dour looking office. You could even colour coordinate your A4 boxes so that you can instantly recognise where a particular batch of paperwork is. Most boxes will also come supplied with a plastic sheet or strip of paper on the side so that you can note what the contents are, especially useful for locating documentation quickly.

If you have a batch of information that you need to show to a potential client or business partner, then presentation binders offer the best way of guiding them through your work. You can also choose the capacity of your binder, the more capacity you have, the bigger the amount of paper you can store in it.

Recognition within the work place also has an important part to play so that staff can easily be differentiated. A badge holder can help you identify a staff members name and job title.

Enjoy the Present Moment With Flow

Present moment is the only moment we have yet a lot of people miss the point and continue to live in past or future. With a little practice we can teach our minds to live in the present.

It is a universal fact that the only moment we have is the present moment yet lot of people live either in the past or in the future. Thus wasting a lot of their energy on the things they have no control over. The key to focus all our energy is to live in the present moment only. The best way to do that is to be involved in a “flow” activity. Flow is defined by the Psychologists as a phenomenon by which we lose contact of our surroundings and also our time. Our brain is quite and we are totally absorbed in that activity at that time. The good news is that it is very easy to achieve flow. It can be achieved from any activity that interests us a lot like reading an absorbing novel, watching your favorite TV show, enjoying your favorite hobby etc. It can be anything which is absorbing and which makes you forget anything. During that activity time just flies away and you do not notice at all!

Thus if you want to be totally present in the NOW, do some activity which creates flow. It can be any simple and interesting activity that absorbs you completely in the present and lets it forget you totally about the past and future.